The Husband loves Reese’s Peanut Butter Cups. Everyone who knows him is aware of this. So whenever Reese’s comes out with yet a new form of this candy say, “inside out” (peanut butter on the outside, chocolate on the inside) Peanut Butter Cups, or Valentine’s day PBC’s in the shape of little hearts, or white/dark/crunchy chocolate PBC’s, or a candy bar based on PBC’s, — the Husband often receives a little gift of the new item from someone he knows. He’s pretty “eh” about it; the originals suit him perfectly, and if it ain’t broke why fix it?
Me, I find all the shapes and sizes and varieties and packages infinitely compelling. I’m a sucker for innovative package design and marketing, regardless of the product. I recently wasted 20 minutes of a (patient) co-worker’s time raving about the clever “true” hinge and lid design on the new Eclipse sugar-free mints tin. I bought Shrek M&M’s, marketed as “Ogre-sized” and “Swamp Colored.” I obsessively watch for the holiday Peeps even though I would never actually eat Peeps. If they had Martin Luther King, Jr. gum I would buy it, if it was marketed creatively (think about it, it could be cool: black and white and brown all in the same package!).
So, all of you who give the Husband cool new candies, please disregard his subdued reaction. I love them. Keep ’em coming.
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